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Privacy Policy

Privacy Policy

MurphyCobb & Associates Limited (“MurphyCobb”) respects and values the privacy of everyone who visits this website, www.mcaint.com (“Our Site”) and only collect and use your personal data as described in this Privacy Policy. Any personal data we collect will only be used as permitted by law.

Please read this Privacy Policy carefully and ensure that you understand it.

1. Information About Us
Our Site is owned and operated by MurphyCobb & Associates Limited, a company registered in England and Wales under company number 5665258 and whose registered office is at 10 Orange Street, London WC2H 7DQ.

2. What Does This Policy Cover?
This Privacy Policy applies only to your use of Our Site. Our Site may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.

3. What Is Personal Data?
Personal data is defined by the General Data Protection Regulation (EU Regulation 2016/679) (the “GDPR”) and the Data Protection Act 2018 (collectively, “the Data Protection Legislation”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.

Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.

4. What Are Your Rights?
Under the Data Protection Legislation, you have the following rights, which we will always work to uphold:

  1. The right to be informed about our collection and use of your personal data. This Privacy Policy should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details in Part 10.
  2. The right to access the personal data we hold about you. Part 9 will tell you how to do this.
  3. The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please contact us using the details in Part 10 to find out more.
  4. The right to be forgotten, i.e. the right to ask us] to delete or otherwise dispose of any of your personal data that we hold. Please contact us using the details in Part 10 to find out more.
  5. The right to restrict (i.e. prevent) the processing of your personal data.
  6. The right to object to us using your personal data for a particular purpose or purposes.
  7. The right to withdraw consent. This means that, if we are relying on your consent as the legal basis for using your personal data, you are free to withdraw that consent at any time.

For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided in Part 10.

Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.

If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office. We would welcome the opportunity to resolve your concerns ourselves, however, so please contact us first, using the details in Part 10.

5. What Personal Data Do We Collect and How?
Subject to the following, we do not collect any personal data from you. We do not place cookies on your computer or device, nor do we use any other means of data collection.

Our Site collects certain information automatically, including your IP address, the type of browser you are using and certain other non-personal data about your computer or device such as your operating system type or version, and display resolution.

If you send us an email, we may collect your name, your email address, and any other information which you choose to give us. For the purposes of the Data Protection Legislation, we are the data controller responsible for such personal data.

The lawful basis under the Data Protection Legislation that allows us me to use such information is article 6(1)(f) of the GDPR which allows us to process personal data when it is necessary for the purposes of our legitimate interests, in this case, the proper operation and functionality of Our Site. If you contact us as described above, you will be required to consent to our use of your personal data to contact you. In this case, our lawful basis for using your personal data will be article 6(1)(a) of the GDPR, which allows us to use your personal data with your consent for a particular purpose or purposes.

6. How Do We Use Your Personal Data?
Where we collect any personal data, it will be processed and stored securely, for no longer than is necessary in light of the reason(s) for which it was first collected. We will comply with our obligations and safeguard your rights under the Data Protection Legislation at all times. For more details on security see Part 7, below.

We will not share any of your personal data with any third parties for any purposes other than storage on an email and/or web hosting server.

7. How and Where Do We Store Your Data?
We will only store your personal data in the UK. This means that it will be fully protected under the Data Protection Legislation.

To protect personal data, we take the following measures:

  • limiting access to your personal data to those employees, agents, contractors, and other third parties with a legitimate need to know and ensuring that they are subject to duties of confidentiality;
  • procedures for dealing with data breaches (the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, your personal data) including notifying you and/or the Information Commissioner’s Office where we are legally required to do so;

8. Do We Share Your Personal Data?
We will not share any of your personal data with any third parties for any purposes, subject to the following exceptions

If we sell, transfer, or merge parts of our business or assets, your personal data may be transferred to a third party. Any new owner of our business may continue to use your personal data in the same way that we have used it, as specified in this Privacy Policy (i.e. to communicate with you).

In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.

9. How Can You Access Your Personal Data?
If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.

All subject access requests should be made in writing and sent to the email or postal addresses shown in Part 10.

10. How Do You Contact Us?
To contact us about anything to do with your personal data and data protection, including to make a subject access request, please e-mail [email protected].

11. Changes to this Privacy Policy
We may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection.

Any changes will be immediately posted on Our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. We recommend that you check this page regularly to keep up-to-date. This Privacy Policy was last updated on 1 March 2019.

© 2020 MCA
MurphyCobb & Associates Limited
Company Registration Number: 5665258
Registered Office: 3rd Floor, Chancery House, St Nicholas Way, Sutton, Surrey SM1 1JB
MurphyCobb International (USA), Inc
Incorporated in the State of New York No: 090501000704h



When is the best time to contact MCA?
It is best but not always possible to involve MCA as the budgets for customer communications are being discussed. Traditional Cost Consultants are always working after the event which is inevitably less effective. The earlier MCA is involved the greater the value we can add.
How should I work with MCA?
Simply put, MCA should be considered as an integral part of the client team, be it marketing, procurement or finance. We provide specialist, complementary support.
How does MCA charge for services?
We have standard rates for our services, and usually agree a fixed fee with a client, to deliver a defined project or scope of work. We always take responsibility for delivering a project to the agreed fee. It is at MCA’s risk to deliver the work, not our clients. MCA does not charge on the meter for work. We do, however, have certain guarantees to make clients feel more comfortable about the investment.
How does MCA manage potential client conflict and confidentiality?
We work to strict Non-Disclosure Agreements with all our clients. No data is ever shared without permission. Competing brands are always managed by different consultants within the MCA team.
How is MCA measured?
Most clients measure the benefits of working with MCA in the following ways:
  • Improved process leading to increased speed to market and better quality outputs
  • Improved value coming from direct cost reduction and/or improved return on investment
  • Improved Client/Agency relationships giving better performance and better results
Why does MCA put such emphasis on a collaborative approach?

Clients always benefit from taking this approach with their suppliers and agencies rather than adopting a confrontational antagonistic style.

While confrontation may occasionally bring a quick win, true improved value comes from a transparent and professional working relationship with suppliers.

How does MCA fit in with in-house Procurement teams?
Much of our work is with in-house Procurement teams and we often add specialist knowledge to their procurement approach. Our knowledge is complementary to the skills of in-house Procurement, and we take a flexible approach depending on the resource available in-house, and their experience. Our objectives are the same as the client Procurement team to maximise the efficiency of the marketing budget.
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